When Starbucks Introduced Their Instant Coffee Brand, Via, the Company

question 200

Multiple Choice

When Starbucks introduced their instant coffee brand, Via, the company only sold it in packages of three single-cup units. Starbucks' primary objective for selling Via in three-unit packages rather than single-unit packages was most likely

• A) to encourage the consumer to try the product several times.
• B) to encourage a higher consumption of all Starbucks products.
• C) to sell more because of infrequent coffee purchases.
• D) to reduce costs in the distribution and handling of the Via products.
• E) to engage in environmentally responsible behavior.

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Definitions:

Ethical Principles

Fundamental guidelines that dictate behavior and actions within a society or profession, promoting integrity and fairness.

Unethical Behavior

Actions that are morally wrong or violate the accepted standards of conduct within a given profession or context.

Digital Divide

The gap between demographics and regions that have access to modern information and communications technology, and those that don't or have limited access.

Computer Forensics

The application of investigation and analysis techniques to gather and preserve evidence from a particular computing device in a way that is suitable for presentation in a court of law.