With Respect to the Major Product Packaging Considerations

question 201

Multiple Choice

With respect to the major product packaging considerations:

• A) Cost is not a major consideration.
• B) Marketers must consider the package's promotional role.
• C) Buyers are not willing to pay more for improved packaging.
• D) Package designs should always be consistent regardless of the target market.
• E) Resellers' needs are not a product packaging consideration.

---

Definitions:

Recessional Moraine

A ridge of debris deposited at the point of furthest retreat of a glacier or ice sheet.

Continental Ice Sheet

A vast expanse of ice covering a large portion of a continental area, often thousands of kilometers wide and extremely thick.

Teardrop-Shaped Hills

Elongated hills formed by the erosion of underlying soft rock covered by a harder rock cap, often found in arid climates.

Hanging Valley

A glacial valley whose mouth is higher than the bottom of a larger glacially carved valley it joins.