Which of the Following Phases of New-Product Development Is Likely

question 137

Multiple Choice

Which of the following phases of new-product development is likely the least costly for the firm?

• A) Commercialization
• B) Concept testing
• C) Business analysis
• D) Product development
• E) Test marketing

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Definitions:

Epimerization

A chemical process that results in the conversion of one epimer to another, typically involving the inversion of stereochemistry at a single chiral center.

D-Glyceraldehyde

An important intermediate in cellular metabolism, this simple sugar molecule is one of the smallest and simplest forms of aldose.

NaBH4

Sodium borohydride is frequently employed as a reducing agent in the synthesis of organic compounds, tasked with converting aldehydes and ketones into alcohols.

Glycerol

A simple polyol compound with three hydroxyl groups, commonly used in pharmaceutical and food industries, as well as in the manufacture of dynamite.