Trudy Owns a Dell Laptop Computer

question 197

Multiple Choice

Trudy owns a Dell laptop computer. She uses the computer in class and her classmates can see the Dell logo when she uses her laptop. One of her classmates is looking to purchase a new laptop and asks Trudy her opinion of Dell computers. Trudy informs her classmate that she is satisfied with her laptop and recommends that her classmate purchases one, too. For Dell, Trudy is exhibiting some of the benefits of _____.

• A) brand recognition
• B) brand equity
• C) brand insistence
• D) brand loyalty
• E) brand mark

---

Definitions:

Accounts Receivable Turnover

A financial ratio that measures how efficiently a company collects revenue from its customers by comparing net credit sales to average accounts receivable.

Net Credit Sales

The total revenue from sales made on credit, minus returns and allowances, over a specific period.

Accounts Receivable

A financial record representing the money owed to a company by its customers for goods or services delivered on credit.

Profitability Ratio

A category of financial metrics used to assess a business's ability to generate earnings relative to its revenue, assets, equity, or other financial aspects.