When Marketers at Nabisco Met with Groups of Young Adults

question 58

Multiple Choice

When marketers at Nabisco met with groups of young adults to identify the types of snacks that young people want, they were engaging in which phase of new-product development?

• A) Idea generation
• B) Business analysis
• C) Test marketing
• D) Commercialization
• E) Product development

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Definitions:

Great Person Approach

A theory in leadership that assumes that outstanding leaders are born, not made, and have inherent traits that make them effective.

Trait Approach

A theory of leadership that suggests certain qualities or characteristics are inherent in good leaders.

Skills Approach

A perspective on leadership that emphasizes the importance of acquiring and developing specific skills and abilities for effective leadership.

General Cognitive Ability

The overall mental capacity of an individual, including the ability to reason, plan, solve problems, think abstractly, comprehend complex ideas, learn quickly, and learn from experience.