Three Major Ways in Which Marketers Engage in Product Differentiation

question 16

Multiple Choice

Three major ways in which marketers engage in product differentiation are

• A) product quality, product design and features, and product support services.
• B) product quality, product support services, and packaging.
• C) product support services, product design and features, and product positioning.
• D) product positioning, product quality, and product management.
• E) product positioning, product design and features, and product promotion.

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Definitions:

Negotiation

The process of discussing something with others to reach a mutual agreement.

FTC

stands for the Federal Trade Commission, a U.S. government agency tasked with consumer protection and the enforcement of antitrust laws to promote competition.

Holder in Due Course

A party that has acquired a negotiable instrument in good faith and for value, and thus has certain rights to enforce the instrument free from many defenses.

Bankruptcy Protection

A legal status that provides a person or entity temporary relief from creditors and lawsuits while reorganizing or discharging debts under the bankruptcy code.