When Tyler Was Visiting Family in Ohio, He Ate a Flavor

question 17

Multiple Choice

When Tyler was visiting family in Ohio, he ate a flavor of Lay's Potato Chips that he had never seen before. When he returned home to Virginia, he could not find the flavor in any store. Which of the following reasons most likely explains why he could not find the flavor at home?

• A) The flavor was being deleted through an immediate drop.
• B) The flavor was in the screening phase of the new-product development process.
• C) The chips were undergoing a repositioning.
• D) He was visiting a Lay's test market.
• E) The new flavor was going through product differentiation.

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Definitions:

Masters

Individuals who have control or authority over others, such as in the context of slavery or apprenticeships.

Fugitive Slave Law of 1850

Legislation passed in the United States that required the return of escaped slaves to their owners, even in states where slavery was illegal.

Northerners

Individuals from the northern region of a country, especially those from the Northern United States historically opposed to slavery.