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Scenario 12.2
Use the following to answer the questions.
Jonathan Moore, president of Polar Manufacturing Company, has just reviewed the performance reports for the previous year and sees that there are some areas in which the company needs to improve. He specifically feels they could do a better job in managing Polar's product mix. Jonathan calls a meeting of all the managers responsible for each of the product lines that Polar currently manufactures. The group decides that they need to eliminate the complete industrial product line of ice chests, and plan to do so by letting the product decline without any changes in the marketing strategy or product. The group also decides to delete Polar's line of personal thermal underwear; this product, however, is to be discontinued within the week due to its unprofitability. While discussing these strategies, the group has also uncovered several customer groups for which new products could be developed. The managers decide to assemble a group of people from all functional areas of the company and give them the responsibility for all aspects of the new-product development.
Refer to Scenario 12.2. Because some products are not doing well, Jonathan Moore thinks that the company should set up a procedure to evaluate each product so that management will know when and how a product should be discontinued. He is suggesting a
Chargaff's Rule
The observation that DNA from any cell of all organisms has a 1:1 ratio of pyrimidine and purine bases; specifically, adenine pairs with thymine and cytosine pairs with guanine.
Adenine
One of the four nucleobase molecules used in forming nucleotides of the nucleic acids DNA and RNA; it pairs with thymine in DNA and with uracil in RNA.
Thymine
A nitrogenous base found in DNA, paired with adenine, and is one of the four nucleotide bases in DNA.
Nucleosomes
Fundamental subunits of chromatin, composed of a segment of DNA wound around a core of histone proteins, facilitating DNA packing in the cell nucleus.
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