You Were Just Hired to Manage the New-Product Development Process

question 86

Multiple Choice

You were just hired to manage the new-product development process at a consumer products company. In your first meeting with the CEO since being hired, she recounted to you the numerous times in the past when the company launched products it thought would be successful. However, it later came to realize the products had a detrimental impact on the company's overall costs and profits mix. She wants you to revamp the company's new product development process to prevent this from happening in the future.
Which of the following steps in the new-product development process should you overhaul in order to address the CEO's concerns?

• A) Concept testing
• B) Product development
• C) Idea generation
• D) Test marketing
• E) Business analysis

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Definitions:

Acute Pains

Short-term, intense pain that typically signals harm or potential damage to the body and subsides with healing.

Gender Differences

Variations in characteristics, behaviors, physical health outcomes, and psychological processes between males and females.

Sense Pain

The ability or process of feeling physical discomfort or distress caused by injury or illness.

Cultural Practices

The behaviors, beliefs, and traditions that are characteristic of a specific community or society.