The Decisions and Activities Intended to Create and Maintain a Certain

question 95

Multiple Choice

The decisions and activities intended to create and maintain a certain concept of the firm's product, relative to competitive brands, in customers' minds is

• A) perceptual mapping.
• B) repositioning.
• C) product deletion.
• D) product development.
• E) product positioning.

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Definitions:

Permeability

A measure of the ability of a material to transmit a fluid.

Natural Cement

A type of cement that naturally forms from the chemical reaction of limestone with clay minerals under specific conditions.

Pores

Small openings on a surface, which allow for the passage of gases, liquids, or microscopic particles.

Permeability

A measure of how easily fluids can pass through a porous material or rock.