The Annual Consumer Reports Rating of Your Company's Flagship Product

question 121

Multiple Choice

The annual Consumer Reports rating of your company's flagship product was just released. Generally speaking the rating was good but not great. Based on the consumer comments that were referenced in the rating, it appears that many consumers have a negative view of the product's convenience and safety attributes.
In order to address these consumer concerns your company should consider doing which of the following?

• A) Make aesthetic modifications to the product.
• B) Make line extensions to the product.
• C) Make functional modifications to the product.
• D) Lower the price of the product.
• E) Make quality modifications to the product.

---

Definitions:

Cash Flows

The cumulative exchange of cash and cash-equivalents flowing into and out of a corporate entity.

Lump Sum Payment

One lump sum payment made at a specific moment, rather than multiple smaller payments over time.

Management Contract

An agreement between two parties wherein one party agrees to manage the operations of a project or business on behalf of the other for a predetermined period and fee.

Anticipated Cash Outflow

The expected amount of money to be spent in the future for expenses, purchases, or investments.