Brand Preference Is a Degree of Brand Loyalty in Which

question 256

True/False

Brand preference is a degree of brand loyalty in which a customer definitely prefers one brand over competitive offerings and will purchase this brand if available.

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Definitions:

Latent Learning

Learning that remains hidden until its application becomes useful.

Creativity

The process of solving problems by combining ideas or behavior in new ways.

Stereotype Threat

The risk of confirming negative stereotypes about an individual's racial, ethnic, gender, or cultural group which can impair their performance.

Confirmation Bias

The tendency to search for evidence that fits one’s beliefs while ignoring any evidence that does not fit those beliefs.