What Should Marketers Do to Promote the Consistency and Reliability

question 22

Multiple Choice

What should marketers do to promote the consistency and reliability of their services most effectively?

• A) Limit the number of employees in their organization
• B) Train employees and develop standard procedures for dealing with customers
• C) Encourage employees to be creative in solving customer issues and complaints
• D) Perform as much of the service as possible before the customer arrives
• E) Require employees to be shining, happy people all day long

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Definitions:

Listening Habits

Patterns or tendencies in the way people listen to others, which can affect understanding and communication.

Team Identity

The collective sense of belonging and shared identity among members of a team, influencing cohesion, motivation, and performance.

Face-to-face Meetings

In-person gatherings where participants meet in the same location to engage in discussion or collaborative work.

Sensitive Issues

Topics or matters that require careful handling due to their potential to provoke emotional responses or controversy.