Andrea Has Just Opened a New Service Business Called Paws

question 50

Multiple Choice

Andrea has just opened a new service business called Paws n' Claws, which provides dog grooming and doggie day care. Andrea has done research about the role dogs play in today's culture, particularly for those people who do not have children. She knows that some of these people represent a target that is urban, professional, and travels frequently. Andrea's business is likely to have a _____ and she will probably refer to the dog owners as ___.

• A) high level of tangibility; customers
• B) high level of inseparability; customers
• C) high level of customer contact; clients
• D) low level of perishability; customers
• E) low level of intangibility; clients