In an Attempt to Attract Customers, Service Marketers Often Promise

question 52

Multiple Choice

In an attempt to attract customers, service marketers often promise great results and satisfaction to customers, but marketers should be careful not to

• A) deliver on these promises and risk financial losses and the success of the company.
• B) promise less than they can actually deliver and keep customers away.
• C) make the appearance of their facilities consistent with their promises to customers.
• D) promise too much and cause customer expectations beyond what they can deliver.
• E) make the quality of their services too tangible in the eyes of the customer.

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Definitions:

Con Artist

An individual skilled at deceiving others for personal gain, often through misrepresentation and trickery.

Antisocial Personality Disorder

A psychological disorder characterized by a persistent disregard for moral standards and the rights and emotions of others.

Narcissistic Personality Disorder

A psychiatric condition marked by an inflated sense of self-importance, deep need for excessive attention and admiration, troubled relationships, and a lack of empathy for others.

Obsessive-Compulsive Personality Disorder

A mental health condition characterized by a pervasive pattern of preoccupation with orderliness, perfectionism, and control at the expense of flexibility and efficiency.