Safe Auto Insurance Advertises "Minimum Coverage for Minimum Budgets" for Its

question 155

Multiple Choice

Safe Auto Insurance advertises "minimum coverage for minimum budgets" for its automobile insurance. Which of the following best describes Safe Auto's approach?

• A) Customers often use price as an indicator of quality, and Safe wants to be seen as a low-quality provider.
• B) This type of advertising makes insurance more tangible to the customer.
• C) Safe wants to reassure customers that they provide the highest level of service quality available.
• D) Because market conditions limit prices on auto insurance, Safe uses this approach to gain customers.
• E) For some services, customers look for the low-cost provider, which is what Safe claims to be.

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Definitions:

Discrimination Training

A learning process where an organism is trained to respond differently to distinct stimuli.

Discriminations

The ability to perceive and respond differently to distinct stimuli or to make distinctions in treatment or choice due to differences.

Complex Stimuli

Stimuli that involve multiple or intricate characteristics and are processed by the sensory system, requiring advanced cognitive functions to be interpreted.

Variable-Ratio Reinforcement Schedule

A reinforcement strategy where a response is rewarded after an unpredictable number of responses, enhancing motivation to continue the behavior.