Scenario 14

question 90

Multiple Choice

Scenario 14.1 Use the following to answer the questions.
Liz Claiborne, Inc. markets several different brands, under their own Claiborne name label, as well as others. Their primary brands, such as Liz Claiborne, Liz & Co, and DKNY, are sold to wholesalers. These brands are then available through retail department stores such as Kohl's and Macy's. Their wholesale-based brands division is positioned as customer-focused and cost-efficient. Their premium brands division includes labels such as Kate Spade, Juicy Couture, and Mexx. These premium brands are sold through stores that the Claiborne company owns.
Refer to Scenario 14.1. Which of the following is most likely the primary factor Liz Claiborne, Inc. used when selecting the marketing channel for its Juicy Couture brand?

• A) Characteristics of the intermediaries
• B) Product attributes
• C) Type of organization
• D) Marketing environmental forces
• E) Competition

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Definitions:

Optimal Solution

The most efficient, effective, or desirable solution among all feasible solutions to a problem, often identified through optimization techniques.

Origins

The starting point or initial stage of something, including concepts, systems, or historical developments.

Destinations

Destinations refer to the places to which people are traveling or being sent.

Improvement Index

A metric used to quantify the gain or improvement in performance of a process or product after enhancements have been implemented.