Scenario 15

question 69

Multiple Choice

Scenario 15.2 Use the following to answer the questions. Lands' End offers clothing and accessories for all members of the typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores. Additionally, the products available in Sears stores include Craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about Lands' End to prospective customers. Refer to Scenario 15.2. When Lands' End sells its products through a catalog or the Internet, it is most likely a(an) ____, selling through ____.

• A) off-price retailer; direct marketing
• B) mass merchandiser; retail outlets
• C) retailer; direct marketing
• D) specialty retailer; retail outlets
• E) category killer; direct marketing

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Definitions:

Axle Shaft

A key component of a vehicle's drive system, transmitting torque from the differential to the wheels, allowing them to rotate and propel the vehicle forward.

Hypoid Gearsets

A type of gear configuration where the gear axes are not parallel or intersecting, commonly used in the differentials of vehicles for efficient power transfer.

Forward Differential Carrier

A component of a vehicle's differential system that holds the gears and allows for the distribution of power from the engine to the wheels, enabling them to rotate at different speeds.

Amboid Gearing

A type of gear configuration that allows for the conduction of power through non-parallel and non-intersecting shafts, typically found in certain differential designs.