Name and Define the Four Types of Utility Created by Marketing

question 152

Essay

Name and define the four types of utility created by marketing channels.

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Definitions:

External Failure Costs

Costs incurred when a product or service fails to reach quality standards after being delivered to the customer, including returns, repairs, and lost sales.

Defective Products

Items produced that do not meet the quality standards set by the company or industry, resulting in waste or rework.

Services

Intangible economic activities provided to satisfy the needs or wants of consumers, such as healthcare, education, and financial advice.

Design Specifications

Detailed descriptions of the materials, parts, and components necessary to create a product, including the requirements for manufacturing, service, and quality.