Scenario 14

question 238

Multiple Choice

Scenario 14.1 Use the following to answer the questions.
Liz Claiborne, Inc. markets several different brands, under their own Claiborne name label, as well as others. Their primary brands, such as Liz Claiborne, Liz & Co, and DKNY, are sold to wholesalers. These brands are then available through retail department stores such as Kohl's and Macy's. Their wholesale-based brands division is positioned as customer-focused and cost-efficient. Their premium brands division includes labels such as Kate Spade, Juicy Couture, and Mexx. These premium brands are sold through stores that the Claiborne company owns.
Refer to Scenario 14.1. The Liz & Co brand is sold only at JCPenney. This is an example of ____ distribution.

• A) selective
• B) routine
• C) horizontal
• D) intensive
• E) exclusive

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Definitions:

Generalization

A general statement or concept obtained by inference from specific cases.

Raskolnikov

A fictional character in Fyodor Dostoevsky's novel "Crime and Punishment," known for his complex psyche and moral dilemmas.

Crime And Punishment

A concept referring to the legal and societal mechanisms for dealing with acts deemed harmful or unacceptable, involving the imposition of penalties.

Critical Thought

The objective analysis and evaluation of an issue in order to form a judgment.