Scenario 14

question 83

Multiple Choice

Scenario 14.1 Use the following to answer the questions.
Liz Claiborne, Inc. markets several different brands, under their own Claiborne name label, as well as others. Their primary brands, such as Liz Claiborne, Liz & Co, and DKNY, are sold to wholesalers. These brands are then available through retail department stores such as Kohl's and Macy's. Their wholesale-based brands division is positioned as customer-focused and cost-efficient. Their premium brands division includes labels such as Kate Spade, Juicy Couture, and Mexx. These premium brands are sold through stores that the Claiborne company owns.
Refer to Scenario 14.1. If Liz Claiborne were to distribute their Kate Spade brand through its company-owned stores and through wholesalers, to major department stores, then Liz Claiborne would be using ____ distribution.

• A) intensive
• B) vertical
• C) horizontal
• D) multichannel
• E) exclusive

---

Definitions:

Desires

Strong feelings of wanting or wishing for something to happen or be the case.

Psychoanalysis

A therapeutic approach that focuses on exploring unconscious desires and conflicts to understand and treat psychological disorders.

Schizophrenia

Schizophrenia is a severe mental disorder characterized by distortions in thinking, perception, emotions, language, sense of self, and behavior, often resulting in hallucinations, delusions, and disorganized speech.

Unconditional Positive Regard

A concept in client-centered therapy proposing that the therapist should provide a client with unwavering support and acceptance, regardless of what the client says or does.