Scenario 14

question 90

Multiple Choice

Scenario 14.1 Use the following to answer the questions.
Liz Claiborne, Inc. markets several different brands, under their own Claiborne name label, as well as others. Their primary brands, such as Liz Claiborne, Liz & Co, and DKNY, are sold to wholesalers. These brands are then available through retail department stores such as Kohl's and Macy's. Their wholesale-based brands division is positioned as customer-focused and cost-efficient. Their premium brands division includes labels such as Kate Spade, Juicy Couture, and Mexx. These premium brands are sold through stores that the Claiborne company owns.
Refer to Scenario 14.1. Which of the following is most likely the primary factor Liz Claiborne, Inc. used when selecting the marketing channel for its Juicy Couture brand?

• A) Characteristics of the intermediaries
• B) Product attributes
• C) Type of organization
• D) Marketing environmental forces
• E) Competition

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Definitions:

Direct Services

Immediate support services provided to individuals or groups to address specific needs, such as counselling, healthcare, or social assistance.

Scapegoat

The process of unfairly blaming an individual or group for problems or negative outcomes, often to divert attention from the true causes.

Developmental Stage

A phase in the growth or development process where specific physical, emotional, or intellectual changes occur.

External Group Representative

An individual who acts as a liaison or advocate for a group in interactions with external entities or organizations.