You Are the Head of Supply-Chain Management at a Large

question 108

Multiple Choice

You are the head of supply-chain management at a large manufacturing company in the Midwestern United States. You just returned from a series of workshops on how technology is being deployed by different companies around the world to improve their supply-chain management activities. You are excited about the prospect of increasing the use of technology in your firm. Which one of the following reasons would you use to convince your firm's CEO to invest more money in technology for supply-chain management?

• A) It will eliminate product defects in the manufacturing process.
• B) It will eliminate errors in financial reporting in the accounting department.
• C) It will significantly reduce marketing costs.
• D) It will increase the sales force's success rate in winning new customers.
• E) It will create a more effective process for matching inventory needs to manufacturing requirements.

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Definitions:

Evolved Module

A structure within the brain thought to develop through natural selection and is dedicated to specific functions like language or perception.

Fear-Provoking Stimulus

An object, event, or situation that triggers a fear response in an organism.

Operant Conditioning

An educational method where the intensity of a behavior is altered through rewards or penalties.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.