What Should Marketers Do to Promote the Consistency and Reliability

question 22

Multiple Choice

What should marketers do to promote the consistency and reliability of their services most effectively?

• A) Limit the number of employees in their organization
• B) Train employees and develop standard procedures for dealing with customers
• C) Encourage employees to be creative in solving customer issues and complaints
• D) Perform as much of the service as possible before the customer arrives
• E) Require employees to be shining, happy people all day long

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Definitions:

Working Capital

The distinction between an organization's immediate assets and liabilities, showing its short-term fiscal well-being and effectiveness in operations.

Plant and Equipment

Long-term tangible assets used in the operation of a business, not intended for sale.

Noncurrent Assets

Long-term assets that are not expected to be converted into cash, sold, or consumed within one year or the operating cycle, including property, plant, and equipment.

Stockholders' Equity

The residual interest in the assets of a corporation after deducting liabilities, representing the ownership interest of shareholders.