Malcolm Lewis Has Come Up with the Idea of a System

question 236

Multiple Choice

Malcolm Lewis has come up with the idea of a system for picking up people's cars while they are at work, washing and waxing them, and returning them for a fee. Having been a big success in his home city, Malcolm plans to expand his operation into other cities. The service described here seems best suited to

• A) party-plan retailing.
• B) franchising.
• C) vending.
• D) corporate chain retailing.
• E) off-price retailing.

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Definitions:

Cultural

Pertains to the ideas, customs, skills, arts, and tools that characterize a particular group of people or society.

Universal

Pertaining to concepts, conditions, or experiences that are globally applicable or common to all people or things in general.

Gender Stereotypes

Preconceived notions and beliefs about the roles, behaviors, and characteristics deemed appropriate for men and women by society.

Television

A system for transmitting visual images and sound that are reproduced on screens, primarily used for broadcasting programs for entertainment, information, and education.