An Advertising Platform Is the

question 48

Multiple Choice

An advertising platform is the

• A) basic issue or selling point that an advertiser wishes to include in an advertising campaign.
• B) objective of the advertising campaign, stated in precise and measurable terms.
• C) form in which the basic issues of the campaign should be presented.
• D) broad objectives of the advertising campaign.
• E) consumer advertising research conducted.

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Definitions:

General Adaptation Syndrome

A three-stage response (alarm, resistance, exhaustion) that describes the physiological changes the body goes through under stress.

Sympathetic Nervous System

Part of the autonomic nervous system that prepares the body for physical activity by increasing heart rate, constricting blood vessels, and raising blood pressure.

Alarm Phase

The initial reaction of the body's stress response, involving the activation of the sympathetic nervous system.

Hans Selye

A pioneering Hungarian-Canadian endocrinologist known for his research on the stress response and the development of the general adaptation syndrome model.