You Are Playing a Marketing Trivia Game Similar to Jeopardy

question 44

Multiple Choice

You are playing a marketing trivia game similar to Jeopardy. Your job is to identify the correct form of nonstore retailing that would work best for an inexpensive nail polish product. The marketer of the nail polish has specific criteria he wants to meet. You are provided with the following: 1. The product does not have high enough margins to warrant sales personnel.
2) The marketer wants the product to be sold in high-traffic areas so that consumers can pick up the nail polish out of convenience.
Based on these two criteria, which of the following would be the best type of nonstore retailing for the nail polish product?

• A) Direct selling
• B) Catalog marketing
• C) Automatic vending
• D) Direct-response marketing
• E) Online retailing

---

Definitions:

Pollution

The contamination of the natural environment with harmful substances or energies resulting in adverse effects on living organisms and ecosystems.

Tradable Emissions Permits

A system in which companies are allocated permits that allow them to emit a certain level of pollutants, with the option to buy, sell, or trade permits with other companies.

Equilibrium Price

The price at which the quantity of goods supplied is equal to the quantity of goods demanded in the market, leading to market balance.

Equilibrium Quantity

Equilibrium quantity is the quantity of goods or services supplied and demanded at the equilibrium price, where the quantity supplied equals the quantity demanded in a market.