A Content Analysis of an Organization's Messages, Readability Studies, and Readership

question 172

Multiple Choice

A content analysis of an organization's messages, readability studies, and readership surveys are all tools used to conduct a(n)

• A) consumer survey.
• B) public relations audit.
• C) environmental audit.
• D) communications audit.
• E) social audit.

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Definitions:

Field Experiment

An experiment conducted in a natural setting rather than a controlled environment to test hypotheses in real-world conditions.

Survey

A method of gathering information from a sample of individuals, typically involving questionnaires or interviews.

Naturalistic Observation

A research method where subjects are observed in their natural environment without any manipulation or intervention by the researcher.

Laboratory Experiment

An experimental research method in which variables are controlled and manipulated in a lab setting to observe the effects on another variable.