The Use of the Telephone and Other Nonpersonal Media to Introduce

question 247

Multiple Choice

The use of the telephone and other nonpersonal media to introduce products to consumers, who then can purchase the products through the mail, telephone, or the Internet is called

• A) direct marketing.
• B) telemarketing.
• C) remote purchasing.
• D) direct-response marketing.
• E) direct selling.

---

Definitions:

Net Capital Outflow

The variance between the act of local inhabitants investing overseas and international investors buying within the country.

Exchange Rate

The price of one country's currency expressed in the currency of another country, influencing international trade and investment flows.

Affordability

A measure of an individual's financial ability to meet the cost of living or purchase goods and services.

Real Interest Rate

The rate of interest an investor expects to receive after allowing for inflation, reflecting the true cost of borrowing or the true yield on an investment.