Brittany Is Choosing the Type of Media for a New

question 114

Multiple Choice

Brittany is choosing the type of media for a new promotional campaign for Halls cough drops. She knows that each type of media has both benefits and disadvantages. She is considering the Internet as a form of media. Which of the following is not a disadvantage of the Internet as a promotional medium?

• A) Costs of precise targeting are high.
• B) Effects of promotion can be difficult to measure.
• C) There are concerns about privacy.
• D) The message must be short and simple.
• E) There are concerns about security.

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Definitions:

RBCs

Short for Red Blood Cells, they are cells in the blood that carry oxygen from the lungs to the body's tissues and carbon dioxide back to the lungs.

Hemoglobin

A red protein responsible for transporting oxygen in the blood of vertebrates.

Erythrocytosis

An abnormal increase in the number of red blood cells in the bloodstream, often enhancing blood viscosity.

Erythrocytes

Also known as red blood cells, they are responsible for carrying oxygen from the lungs to the body's tissues and returning carbon dioxide back to the lungs.