Lucas Is Planning a Distribution Strategy for His Business

question 93

Multiple Choice

Lucas is planning a distribution strategy for his business. He is considering using direct marketing, direct selling, and automatic vending, which are all examples of ____ retailing.

• A) off-premise
• B) portfolio
• C) nonstore
• D) off-price
• E) direct

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Definitions:

Discontinuous Innovations

Innovations that create a significant change in consumer behavior or revolutionize the way a market functions, often by introducing a completely new product or service.

Continuous Innovations

Ongoing, incremental improvements and updates to products or services, intended to maintain competitiveness and address evolving customer needs.

Test Market

A geographic region or demographic group used to gauge the viability of a product or service in a larger market by analyzing consumer response before a full-scale launch.

New-Product Development Process

The seven stages an organization goes through to identify opportunities and convert them into salable products or services.