When Products Are Presented to Television Viewers, Who Can Purchase

question 45

Multiple Choice

When products are presented to television viewers, who can purchase them by calling a toll-free number and paying with a credit card, ____ is being used.

• A) telemarketing
• B) television marketing
• C) direct-response marketing
• D) e-marketing
• E) television home shopping

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Definitions:

Notes Payable

Financial obligations or loans evidenced by promissory notes, which the borrower promises to pay back to the lender according to agreed terms.

Present Value

The current value of a future sum of money or stream of cash flows given a specified rate of return.

Liability Reported

The recording of an obligation or debt that a company owes to outside parties in the financial statements.

Balance Sheet

A financial record that lists a corporation's assets, obligations, and the equity held by shareholders at a particular time.