A Retailer Engaged in Direct Marketing Would Probably Select Television

question 154

Multiple Choice

A retailer engaged in direct marketing would probably select television home shopping over online retailing to sell a new kitchen device because of

• A) lower costs of selling.
• B) easier financial transactions.
• C) superior ability to demonstrate the product.
• D) superior ability to offer the product at a lower price.
• E) decreased cycle time.

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Definitions:

Worksheet Gridlines

The faint lines on spreadsheet software that separate cells and help in organizing data visually.

Clipboard Group

A set of functions in computer software that allows users to cut, copy, and paste text, data, and objects from one place to another.

Office Clipboard

A feature within Microsoft Office applications that allows users to cut, copy, and paste multiple items across different documents and applications.

Save As Dialog Box

A window that appears in software applications allowing users to specify the location, name, and format when saving a file for the first time or as a new copy.