If a Marketer of a Perfume Ad Develops a Commercial

question 17

Multiple Choice

If a marketer of a perfume ad develops a commercial involving a man being attracted to a woman who wears a particular perfume, it is attempting to influence one's need for

• A) love and affection.
• B) safety.
• C) self-esteem.
• D) self-actualization.
• E) respect from others.

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Definitions:

Personal Experience

An individual's direct encounters or involvement in events, shaping their perceptions, beliefs, and understanding of the world.

Generalize

To make broad statements or conclusions based on a limited set of observations or evidence, applying them widely.

Experimental Group

The group in a scientific study that receives the treatment or intervention being tested, compared against a control group.

Trolled

The act of deliberately provoking or antagonizing others online, often by posting inflammatory or off-topic messages in a community space.