With Respect to Retailing, What Is the "Party Plan

question 163

Multiple Choice

With respect to retailing, what is the "party plan"?

• A) A sales representative has a party at her home to demonstrate products to a group of friends and associates.
• B) A party is set up that demonstrates a product and provides free samples of the product to all in attendance.
• C) An individual is asked to tell two friends about a product, who are in turn each asked to tell two friends, etc. until a sufficient number of people are reached.
• D) A store has a special sale that resembles a party, and those who come are asked to buy the featured products.
• E) A consumer acts as a host and invites friends to view merchandise in a group setting, where a salesperson demonstrates the products.

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Definitions:

Feedback

The information provided about the result of an action or process, used as a basis for improvement.

Managerial Implications

Refers to the practical outcomes or effects of management theories, strategies, or decisions on organizational operations.

Content Theories

Focus on identifying specific factors that motivate individuals at work, including needs, desires, and goals that propel behavior.

Maslow

Refers to Abraham Maslow's hierarchy of needs, a psychological theory that ranks human needs in a pyramid, with physiological needs at the base and self-actualization at the top.