The Marketing of Products to Ultimate Consumers Through Face-To-Face Sales

question 106

Multiple Choice

The marketing of products to ultimate consumers through face-to-face sales presentations either at home or the workplace is called

• A) direct marketing.
• B) direct-response marketing.
• C) telemarketing.
• D) personal selling.
• E) direct selling.

Grasp the distinction between manufacturing and service operations, specifically in terms of productivity and customer contact.

Understand the role and impact of statistical analysis in operations management, particularly in improving quality and productivity.

Learn the strategic importance of dispatching, sequencing, and routing in streamlining operations.

Understand how to enhance business productivity by optimizing inputs and outputs.

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Definitions:

Self-defining Attribute

A characteristic or quality that an individual believes is central to their identity.

Social Role Theory

A theory suggesting that individuals perform roles in society based on expectations and norms attached to their social position.

Maternal Tasks

The responsibilities and activities traditionally associated with motherhood and the caregiving role of mothers.

Intelligence

The capacity for learning, understanding, and applying knowledge and skills and the ability to adapt to new situations.