You Are Playing a Marketing Trivia Game Similar to Jeopardy

question 44

Multiple Choice

You are playing a marketing trivia game similar to Jeopardy. Your job is to identify the correct form of nonstore retailing that would work best for an inexpensive nail polish product. The marketer of the nail polish has specific criteria he wants to meet. You are provided with the following: 1. The product does not have high enough margins to warrant sales personnel.
2) The marketer wants the product to be sold in high-traffic areas so that consumers can pick up the nail polish out of convenience.
Based on these two criteria, which of the following would be the best type of nonstore retailing for the nail polish product?

• A) Direct selling
• B) Catalog marketing
• C) Automatic vending
• D) Direct-response marketing
• E) Online retailing

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Definitions:

C Stretch

Refers to the carbon-hydrogen bond stretching vibration observed in infrared spectroscopy, indicative of specific organic functional groups.

Peaks

In the context of spectroscopy, refers to the points on a graph that represent the maximum absorption or emission of energy by molecules at specific wavelengths or frequencies.

Proton Spin Decoupled

A technique used in NMR spectroscopy where the coupling between proton spins is removed, simplifying the spectrum and making it easier to interpret.

Peaks

In analytical chemistry, refers to the points in a graph, spectrum, or chromatogram that represent a maximum concentration or abundance of a compound or component.