H&M, a Clothing Company, Communicates to Its Target Customers by Advertising

question 230

Multiple Choice

H&M, a clothing company, communicates to its target customers by advertising in magazines, offering clothing information on its website, creating a periodic online newsletter, and using Facebook and Twitter. These vehicles through which the coded message is transmitted from the source, H&M, to the receiver, the prospective customer, are called

• A) fields of reference.
• B) decoders.
• C) encoders.
• D) relay channels.
• E) communication channels.

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Definitions:

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