Retro64 Distributes Free Downloadable Versions of Its Computer Games for a Very

question 163

Multiple Choice

Retro64 distributes free downloadable versions of its computer games for a very short time. These efforts have a primary promotional objective of

• A) encouraging product trial.
• B) stimulating demand.
• C) identifying prospects.
• D) creating awareness.
• E) reducing sales fluctuations.

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Definitions:

Conventional Level

The second level in Kohlberg's theory of moral development, where individuals make moral decisions based on conforming to social rules to ensure positive relationships and societal order.

Social Rules

Norms established by a society to dictate acceptable behavior, facilitate interaction, and maintain order among its members.

Preoperational Stage

A stage in Jean Piaget's theory of cognitive development (roughly ages 2 to 7) where children begin to engage in symbolic play and struggle with logic and taking the perspective of others.

Decentration

The ability to consider multiple aspects of a situation simultaneously, an important cognitive development in children allowing more complex thought processes.