If the Push Policy Is Used in Promoting a Product

question 115

Multiple Choice

If the push policy is used in promoting a product, the firm

• A) promotes directly to consumers.
• B) promotes only to the next marketing institution down the marketing channel.
• C) promotes the product to wholesalers only.
• D) promotes the product to retailers only.
• E) will be assured of having an effective promotional mix.

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Definitions:

Bully

A person who intimidates or harasses others, typically using strength or influence, to exert control or to demean.

Dyadic Process

A dynamic interaction between two entities or individuals, emphasizing the mutual influence and exchange.

Foot In The Door

A persuasion technique where a small initial request is made to increase the likelihood of compliance with a larger request later.

Lowballing

A sales technique in which a customer is initially offered a lower price than the actual price intended to be charged, after they have agreed to purchase.