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When a firm uses mass communication, feedback is rapid.
Functional Structure
A method of organizing a company where the business is divided into departments based on their functions, such as marketing, sales, and accounting.
Multinational Corporation
A large company that operates and invests in multiple countries outside of its home country.
Public Relations
The practice of managing and disseminating information from an individual or an organization to the public to influence their perception.
Divisional Structure
An organizational framework where operations are grouped based on divisions, which could be organized by product lines, geographical locations, or customer segments.
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