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Scenario 15.2 Use the following to answer the questions. Lands' End offers clothing and accessories for all members of the typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores. Additionally, the products available in Sears stores include Craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about Lands' End to prospective customers. Refer to Scenario 15.2. By locating in the Sears' stores, Lands' End can do all of the following, except
Failure
Failure is the state or condition of not meeting a desirable or intended objective, often leading to a range of consequences.
Pursuing Goals
The act of setting objectives and making efforts to achieve them.
Mental State
The condition of one's mind in terms of thoughts, feelings, and emotions at a given time.
Decision Making
The cognitive process of selecting a course of action from among multiple alternatives, often involving judgment, problem-solving, and considering the potential outcomes.
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