Your Company Is Planning to Launch a New Line of Women's

question 144

Multiple Choice

Your company is planning to launch a new line of women's athletic apparel in the next six months. In order to create some enthusiasm in the market for your new products, you are working with an outside agency on the promotional ads that will run during some popular sporting events. Which of the following should be the primary objective for these promotional ads?

• A) Encourage product trial
• B) Create awareness
• C) Reward current customers
• D) Identify prospects
• E) Retain loyal customers

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Definitions:

Conditioned Reinforcer

A stimulus that acquires the ability to reinforce behavior through its link to a primary reinforcer.

Primary Reinforcer

A naturally reinforcing stimulus, such as food or water, that satisfies a basic biological need.

Operant Behavior

Behavior that is controlled or influenced by its consequences, including rewards and punishments, in the context of learning.

Immediate Reinforcers

Rewards that occur directly following a behavior, increasing the chance of that behavior being repeated.