You Are the Marketing Manager for a Company That Makes

question 185

Multiple Choice

You are the marketing manager for a company that makes and markets designer sunglasses. Recently, your boss suggested to you that the company should try to get its sunglasses worn by more actors and actresses in movies. He asked you to look into what it would take to make that happen.
Which of the following promotion activities is your boss referring to with this idea?

• A) Advertising
• B) Personal selling
• C) Public relations
• D) Product sponsorship
• E) Product placement

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Definitions:

Kipling Williams

A researcher known for his work in social psychology, particularly in the areas of ostracism, social exclusion, and the need for belonging.

Sociometer

A hypothetical gauge within individuals that measures their level of social acceptance or rejection.

Self-esteem

An individual’s subjective evaluation of their own worth, encompassing beliefs and emotions about oneself.

Aggression

Behavior intended to harm or injure another being who is motivated to avoid such treatment.