A Mattress Company Has Started an Advertising Campaign Designed to Get

question 153

Multiple Choice

A mattress company has started an advertising campaign designed to get customers to replace their old mattresses every eight years. This type of promotion is designed to

• A) encourage product trial.
• B) retain loyal customers.
• C) stimulate primary demand.
• D) build selective demand.
• E) facilitate reseller support.

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Definitions:

Personal Fable

A belief held by adolescents that they are unique and invulnerable, often leading to risk-taking behaviors.

Imaginary Audience

A belief of adolescents that they are or will be the focus of attention in social situations and that others will be as critical or approving as they are of themselves.

Naive Idealism

A cognitive development stage often observed in young adults and teenagers, characterized by the belief in the perfectibility of humans and society, sometimes without a practical understanding of the complexities involved.

Imaginary Audience

The belief, particularly common during adolescence, that one is constantly being watched and judged by others.