Examlex
Describe the various methods used to evaluate the advertising effectiveness after a campaign.
Unit Sales
The total quantity of a product sold by a company in a given period, not to be confused with sales revenue.
Break-Even
The point at which total costs and total revenue are equal, resulting in no net loss or gain for the business.
Total Dollar Sales
The overall revenue generated from the sale of goods or services, expressed in terms of the total amount of money received.
Operating Leverage
A financial ratio that measures the proportion of fixed costs in a company's cost structure, indicating how a change in sales will affect its operating income.
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