The University of Iowa Runs a Series of Ads Throughout

question 76

Multiple Choice

The University of Iowa runs a series of ads throughout the Midwest on how friendly and helpful its faculty, staff, and students are as well as how outstanding its academic programs are. This type of promotion would best be characterized as

• A) public relations.
• B) product advertising.
• C) advocacy advertising.
• D) institutional advertising.
• E) comparative advertising.

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Definitions:

Autonomy

The capacity to make an informed, uncoerced decision; often related to the concept of independence and self-direction.

Judgment Goal

Refers to the objective to make evaluations or decisions based on certain criteria or standards.

Current Concern

A current concern involves immediate issues or interests that are of importance or relevance to an individual at the present time.

Idiographic Goals

Highly personalized or unique goals that are specific to an individual, reflecting personal aspirations, values, and interests.