The Basic Issues or Selling Points That an Advertiser Wants

question 26

Multiple Choice

The basic issues or selling points that an advertiser wants to include in an advertising campaign is (are) the

• A) advertising objectives.
• B) target audience objectives.
• C) media plan.
• D) advertising message.
• E) advertising platform.

---

Definitions:

Zoning

Zoning involves legally dividing land into distinct areas or zones, each with specific regulations regarding the types of buildings and activities permitted, to organize urban planning and development.

Police Power

Police power refers to the capacity of a state to regulate behaviors and enforce order within its territory for the betterment of the health, safety, morals, and general welfare of its inhabitants.

Right of Redemption

The legal right allowing a debtor to reclaim property that has been foreclosed upon or repossessed, typically by paying off the owed debt.

Mortgage

A legal agreement by which a bank, building society, etc., lends money at interest in exchange for taking title of the debtor's property, with the condition that the conveyance of title becomes void upon the payment of the debt.