A Tool That Allows an Advertiser to Compare the Costs

question 90

Multiple Choice

A tool that allows an advertiser to compare the costs of several media vehicles within a specific medium relative to the number of persons reached by each vehicle is called a(n)

• A) cost comparison indicator.
• B) media comparison selector.
• C) unit-price selector.
• D) cost/person index.
• E) vehicle/price indicator.

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Definitions:

Rumors

Information or stories circulated without confirmation, often embodying collective concerns or serving to manipulate public opinion.

Antisocial Behavior

Actions that harm or lack consideration for the well-being of others, often violating social norms or laws.

Trick-or-treaters

Individuals, often children, who dress in costumes and travel from house to house asking for treats by saying "Trick or treat" during Halloween.

Panics

Sudden, overwhelming fears that result in massively irrational behavior among a group or crowd.