General Mills Used a Panel of Consumers to Evaluate Its

question 153

Multiple Choice

General Mills used a panel of consumers to evaluate its Cheerios campaign featuring children who read the cereal box and try to persuade their parents to watch their cholesterol. These consumers judged the advertisements prior to the execution of the advertising campaign. This is an example of a(n)

• A) pretest.
• B) inquiry.
• C) recognition test.
• D) recall test.
• E) posttest.

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Definitions:

Groupthink

The impaired group decision making that occurs when making the right decision is less important than maintaining group harmony.

Impartial Leader

A leader who treats all group members fairly and equally, without bias or favoritism, often resulting in more objective and fair decision-making processes.

Decision Making

The mental activity of evaluating alternatives and choosing among them.

Social Identity Theory

A theory in psychology that examines the relationship between one's sense of self and the broader social groups to which one belongs.